Analyzing Audiences & User Behavior in Google Analytics

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. In Google Analytics, you can track information about your website's audience and their behavior. In this course, begin by learning how to interpret the Home page summary card reports and browse real-time website activity analytics to view how users access your site and how they behave whilst on it. Learn how to use the Artificial Intelligence Insights feature to get specific data about users and email alerts about events happening on your site. See how to navigate report snapshots to quickly get a summary of your site’s data. Then get to know your audience better through User Attributes Overview data, to understand who visits your site. This information combines useful analytics such as the number of users, their location, gender, interests, age, and language. Within the User Attributes reports, also discover reports that focus on user’s demographics and audiences. Explore the reports on user behavior to find information on new users, where your new users find your site, what site pages are most used, and the user’s platform. And see how to navigate the Tech Overview reports to get an overview of the technologies people are using to access your website or app, such as their browser, device model, and screen resolution.