Harnessing AI for Marketing Success

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. AI is revolutionizing how marketing strategies are conceived, executed, and optimized. In this course, you will learn how to leverage AI to enhance marketing efficiency, personalize customer interactions, and foster creative innovation through practical insights and real-world applications. You will explore top use cases of generative AI (GenAI) in marketing, gain practical understanding through a hands-on demo of AI tools for marketing analytics, and learn about ethical practices and risk mitigation strategies for AI implementation. Additionally, this course offers a forward-looking perspective on emerging trends and future directions in AI, preparing marketers to stay ahead in this ever-evolving field. By the end of this course, you will be equipped to harness AI for marketing success, make data-driven decisions, and create impactful campaigns.