The Neuroscience of Customer Experience, powered by MIT SMR

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. While the variety of extraordinary experiences is wide, they do have a common objective: building brand attachment and customer loyalty. A single bad experience can drive away customers for life, but one that is fantastic creates a desire to buy again. This course helps you to understand the key components of immersion, and how applying insights from neuroscience to design thinking can help companies create extraordinary customer experiences.