Technical Product Management: Launch and Go-To-Market Strategies

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. The technical product manager performs a series of critical tasks to ensure a successful product launch. From strategizing the initial market approach to evaluating post-launch metrics, their involvement ensures each step is optimized for maximum impact and alignment with business objectives. In this course, you will learn to plan a go-to-market strategy, coordinate product launch activities, and create marketing collaterals. You will also discover how to engage early adopters and beta testers. Finally, you learn to analyze pre-launch metrics, implement launch campaigns, monitor launch-day operations, measure launch success, and adjust strategies post-launch.