Understanding Transformative Digital Customer Experiences

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. In an ever-evolving digital landscape, understanding your digital customers is crucial to staying relevant and competitive. In this course, you'll learn about the key characteristics and behaviors of digital customers. You'll also learn about the basics of a digital customer journey, from awareness to loyalty, and the key aspects that influence customer decisions throughout this journey. You'll explore how digital interactions shape customer perceptions and satisfaction and how data and analytics, personalization, and various digital channels impact customer engagement and overall business outcomes. Finally, you'll discover strategies to maintain a human connection in a digital world, emphasizing empathy and understanding in digital customer interactions.