Maximizing Value with A/B Testing

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. Used correctly, A/B testing helps your organization identify value-add activities with data you already have, allowing you to become an agile enterprise that can adapt to a changing environment quickly. It is the process of testing two elements to determine which performs more effectively. Used correctly, it can help your organization develop agile thinking for dealing with change and innovation. By improving your agility, you can capitalize on opportunities quickly. In this course, you'll learn about the characteristics and benefits of A/B testing. You'll also learn about the key activities for creating an organizational A/B test strategy. And you’ll explore considerations and best practices for using A/B testing.