Leadercamp on-demand: Buyer Personas

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. In this Leadercamp, David Meerman Scott will discuss the concept of buyer personas, which will transform your business. Buyers are better informed, coming to you armed with more choices and opportunities than ever before. Yet, most marketing is egotistical and speaks endlessly about the company and its products and services. In the global online world, it is critical to think like the buyer and speak in their language. Buyers need to see their problems solved by your products and services. Organizations that take the time to learn about buyer personas can position themselves to get out of the common egotistical sales mode and instead work to educate potential buyers. When you educate and inform rather than hyping, your marketing comes alive. Your buyers become eager to do business with you and excited to share your ideas with others. The sale is made more quickly, and you build fans of your business. That’s why the concept of buyer personas is so critically important for effective marketing.