Planning an Effective Mobile App Strategy

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. One key digital innovation that is associated with increased smartphone usage is the use of mobile apps. It’s estimated that mobile device users are using apps 90% of the time their devices are in use, which represents a huge marketing opportunity. That’s why if your organization doesn't have a marketing strategy for tapping into the mobile app market, you're already behind. In this course, you'll learn about the importance of mobile marketing and of planning a mobile app strategy. You’ll explore the different types of apps available, how to create marketing strategies to target each type, as well as the elements of a mobile app development framework.