Serving Digital Customers with Omnichannel

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. Offering an omnichannel customer experience (CX) is a must in today’s digital world, but implementing it comes at a cost. In this course, you will learn about how omnichannel affects the CX, and in turn, how the CX drives omnichannel innovation. You will also learn about using data analysis and customer journey mapping to uncover customer expectations, and how these can be used to estimate Customer Lifetime Value (CLV) and to help tailor an agile approach to successful omnichannel design and investment. Finally, you’ll learn about the challenges to an omnichannel approach, such as data privacy and protection, and how to mitigate them.